Credible and comprehensive, Let’s Get Digital & Strangers to Superfans by David Gaughran should be the starting point for anyone considering self-publishing today. Both books are a must read for anyone considering self-publishing.
Let’s Get Digital: How To Self-Publish, And Why You Should (Third Edition) (Let’s Get Publishing Book 1)
by David Gaughran
Genre: Reference | Business & Money
*** Updated & Expanded Third Edition! ***
Learn how to publish your work like a pro and start building your audience with the most comprehensive and up-to-date self-publishing guide on the market today. Packed with practical, actionable advice, Let’s Get Digital delivers the very latest best practices on publishing your work and finding readers.
· Boost your writing career with marketing strategies that are proven to sell more books.
· Get expert tips on platform building, blogging and social media.
· Discover which approaches are best for selling fiction vs. non-fiction.
· Implement powerful ways to make your ebooks more discoverable.
· Increase your visibility by optimizing keywords and categories.
· Weigh the pros and cons of Kindle Unlimited, and find out exactly how to tweak your promotional plans depending on whether you stay exclusive to Amazon or opt for wider distribution.
And that’s just for starters…
PART ONE: HOW TO PUBLISH A BOOK
1. Writing to Market
2. Finding a Proper Editor
3. Covers, Blurbs, Taglines
4. Building Your Book
5. Pricing to Sell
6. Optimizing Metadata–Keywords & Categories
7. Distribution: Wide or Exclusive?
8. Your First Readers
9. Platform Building & Related Terrors
10. Planning for Success
PART TWO: THE DIGITAL REVOLUTION
11. Birth of the Kindle
12. Pirates!
13. The Lure of Self-Publishing
14. Myths, Shibboleths, Zombie Memes
15. Scammers & Weasels
16. The Age of the Algorithm
17. How the Kindle Store Works
18. Paperbacks, Short Stories. Reviews, Practicalities
19. Starting from Zero
20. Resources
PART THREE: SUCCESS STORIES
Click here to get this book for $0.99
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Strangers To Superfans: A Marketing Guide to the Reader Journey (Let’s Get Publishing Book 2)
by David Gaughran
Genre: Reference | Business & Money | Computers & Technology
From the author of Let’s Get Digital and Let’s Get Visible, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective.
*Learn the five stages in The Reader Journey.
*Identify where your blockages are and how to fix them.
*Optimize each stage to increase conversion.
*Boost sales by making the process more frictionless.
*Build an army of passionate readers who do the selling for you.
It’s not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it’s crucial to determine why they liked your book enough to finish it… but not sufficiently to recommend it to their friends.
The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.
TABLE OF CONTENTS
PART I: A NEW PARADIGM–THE READER JOURNEY
1: The New Marketing
2: Defining Your Ideal Reader
3: The Importance of Granular Targeting
4: Buyer Personas & The Stages of Selling
PART II: READER ROADBLOCKS
5: The Discoverability Myth
6: Visibility Chokepoints
7: Consideration Distraction
8: Purchase Pains
9: Advocacy Issues
PART III: OPTIMIZING THE READER JOURNEY
10: The Escalating Challenge of Conversion
11: Getting Discovered
12: Increasing Visibility
13: Browsers to Buyers: How To Make A Product Page Convert
14: DNF to OMG
15: Handing Out Megaphones
PART IV: THE FAILURE MATRIX
16: Locating Failure Points
17: Discovery Fail
18: Visibility Fail
19: Consideration Fail
20: Purchase Fail
21: Advocacy Fail
PART V: SOLVE IN REVERSE
22: Why We Work Backwards
23: The Product
24: The Presentation
25: The Promotion
26: The Superfan Factory
Click here to get this book for $4.99
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